TIBCO Loyalty Lab is the leader in motivating and accelerating customer loyalty. Our innovative Loyalty Lift Technology provides the platforms, interfaces, applications, and relationships to drive substantial improvements in performance and cost. We're here to make it easy for you to get the most from your marketing programs.
- Frequency: Improve transaction and interaction frequency up to 80%
- Retention: Improve customer retention up to 25%
- Advocacy: Increase referral and social mentions up to 10x
Performance Improvement
We want you to be a better marketer. Improving results comes from both better insights and more interaction options. We enable programs to engage and motivate customers throughout their lifecycle, accelerating customer development.
- Aware: Identify your customers through a variety of mechanisms and optimize acquisition and upsell opportunities
- Engaged: Interact via email, text, web, and social, delivering relevant messages and offers specific to your customers' needs
- Fan: Nurture a deeper relationship through recognition, direct social interaction, and data-driven automation.
- Loyal: Empower your fans to speak and act on your behalf, sharing their views widely and distributing content to their networks
- Advocate: Solidify the long term relationship by anticipating their needs with proactive products, service, and support.
Innovative Technology
Loyalty Leap brings together four important elements needed for relationship marketers:
- Enabling technology – new ways to connect and interact with customers
- Adaptive technology – optimization of customer interactions
- Deep expertise – best practices embedded in the user experience and strategic services
- Vertical specificity – features and options targeted for specific business needs
Enabling great marketing takes many systems to work together seamlessly. By focusing on the user we've been able to weave together many different technologies to make the marketer's job much easier. Instead of worrying about moving and manipulating data, we put actionable applications at your fingertips.
Better Customer Interactions
Multi-channel data and content platforms easily track a person's interactions with a brand, including purchases, likes, tweets, follows, web behavior, ratings and reviews, and much more. Motivating features incent better response and higher sales across the lifetime of interactions with your brand.
Social Multipliers
We make social successful by increasing the amount of sharing beyond what is naturally occurring.
Incorporating a combination of monitoring and incentives improves targeting, promotions, and gives customers much more to talk about.
Adaptable, Configurable Loyalty
Industry leading loyalty program capabilities, with configurable components adaptable to nearly any program structure. The platform currently supports more than 40 different programs with over 200 million customers, all with the same software and hardware. We make it easy to extend beyond points loyalty and integrate other incentives that reinforce your brand and are inexpensive.
Enterprise-class Dependability And Speed
We use technology to streamline deployment and make it easy to spend more time on your strategies because you don't get bogged down in implementing the core platform. The platform processes over 5 billion customer purchases a year, converting actions into useful segmentation, reporting, and program data.
Cost Reduction
Finding ways to keep your costs down is deeply embedded in our DNA. We want to find ways for technology to eliminate repetition and manual efforts, to reduce wasted marketing, and to recycle your existing technology.
Automate Common Tasks
The vast majority of program messaging can be automated, greatly reducing the resources needed to maintain a relationship program.
Processes around loyalty programs, social messaging and monitoring, activity tracking, and website offers can all be managed programmatically, putting control into the hands of a few skilled marketers and reducing the manual tasks that are common in marketing departments.
Enterprise Class Up to 40% Less
Licensing and installing software can be an expensive proposition, with future upgrades and expensive services to get what you need.
Our SaaS approach greatly reduces your implementation costs, provides a much broader range of capabilities, and includes a steady stream of new features without upgrade charges.
Leverage Existing Investment
It takes dozens of systems working together to provide all of the tools the modern marketer needs.
Our technology is designed to work with what you have, reducing the need for wholesale upgrades.
No two implementations are alike, and our technology reflects that requirement, with deep investment in seamless integration capabilities.
Reduce Campaign Waste
The shift towards targeted marketing continues to reduce ineffective marketing, and our platform pushes these reductions even further.
Leveraging automation and the deep insights available on customers, companies can greatly reduce their dependency on mass campaigns, reaching their frequency objectives entirely through triggered and response communications.