Management Team

Matt Howland, Vice President

Matt leads the Loyalty Lab business unit for TIBCO.  Matt served in many roles at Loyalty Lab before his promotion to CEO in 2009. After joining the company in 2005, Matt served as CTO, running all engineering initiatives within the company in addition to overseeing operations. During this tenure he oversaw the architecture and deployment of some of the nation's largest loyalty program launches.

Prior to joining Loyalty Lab he helped Fortune 500 companies and government agencies design and scale custom enterprise solutions at his consulting firm. Earlier in Matt's career he served as a technical architect at DefenseWeb Technologies, delivering some of the first web-based information platforms to the Department of Defense.

Email Matt

Keith Rose, Sales and Services

Keith has more than two decades of industry success and experience. He is known as an innovator in the marketing industry and has driven many successful breakthroughs including highly successful loyalty, rewards, Social, email, mobile and CRM programs for major brands such as Visa, United Airlines, Northwest Airlines, Macy's, Wal-mart, Wells Fargo, HP and others.

Keith has held several other executive roles in his career including EVP of Carlson Marketing Group, Vice President at Charles Schwab and was an Award Winning Brand Manager at Procter & Gamble. Keith has 10 patents and is an active advisor for other partner companies in the industry.

Email Keith

Michael Greenberg, Marketing

Michael has worked in several roles since joining the company in 2004, and currently oversees marketing. Before joining Loyalty Lab in 2004, Michael was VP of Marketing for Galyans, a publicly traded specialty retailer (now part of Dick's Sporting Goods). At Galyans, he ran relationship, direct, credit, and interactive marketing, including management of the company's highly successful Rewards and Preferred Customer programs. Before that, Michael held management positions with several startups in e-commerce services after starting his career at Macy's West.

David Rosen, Strategy and Channel Development

As a member of TIBCO Loyalty Lab's leadership team, David has responsibility for spearheading TIBCO Loyalty Lab's intellectual capital and building and managing its strategic sales channels. David has designed innovative loyalty programs for dozens of top national brands in the multi-channel retail, consumer goods and services, media and travel industries. Prior to joining Loyalty Lab in 2006, David held the position of Senior Vice President, Marketing for MyPoints, the Internet's largest and most active loyalty program. David was also a partner in Oliver Wyman's retail and consumer practice where he focused on consumer-driven strategies for companies in North America, Asia and Europe. David is a graduate of Dartmouth College and received his MBA from Stanford's Graduate School of Business.

Graham Blankenbaker, Engineering

Graham heads Engineering at TIBCO Loyalty Lab, where he manages application development, quality assurance, integration, and operations teams responsible for innovating and scaling the TIBCO Loyalty Lab product suite.

Graham was formerly Director of Engineering at Six Apart, where he led a team of distinguished engineers that built TypePad, the premier hosted blogging service. Prior to Six Apart, Graham was the software architect and development manager at United BioSource Corporation, where he guided technical strategy as the company scaled rapidly. Graham held leadership roles with several startups at the outset of his career, covering a broad variety of disciplines that included financial services, real estate marketing, and health care.

Graham holds a B.S. in computer science from McGill University, where he contributed research to Grid and peer-to-peer computing projects.