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Building Topnotch Loyalty Programs
Promo Magazine,
February 12, 2009
by
Loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate dialogue between brands and their customers and, in so doing, drive more frequent purchasing, lower attrition, and make it far tougher for competitors to get their messages across. The bottom line is that the basic loyalty scheme of tracking behaviors and rewarding loyal members consistently delivers measurable increases in lifetime customer value. Read More