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Virgin America Frequent Fliers Can Now Book Award Flights, Enjoy Industry Leading Loyalty Program
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March 05, 2009
by By Abby Lunardini
San Francisco — Oct. 6, 2008 — Virgin America, the California-based airline on a mission to make flying good again, today announced that Elevate loyalty program members can now begin redeeming Elevate points for award travel. Elevate is a first-of-its-kind loyalty program that offers guests the ability to redeem points at the point of booking, on-line or via the call center, with no black-out dates. This means Elevate members can redeem points for any unsold seat – on any Virgin America flight, at any time.
"Our goal is to reinvent every aspect of the domestic air travel experience for the better, so we're proud to deliver a loyalty program unlike anything in the U.S. industry. Elevate offers Web-based redemption with dynamic pricing and no black-out dates, so guests don't have to jump through hoops to find or book the flights they've earned," said Virgin America President and CEO David Cush. "As the first U.S. airline to let travelers start earning points from our very first day of flying, we're thrilled to begin offering real rewards to our loyal guests."
Loyalty Lab, Inc., a San Francisco-based loyalty technology provider, has helped power the airline's innovative, redemption program. With Loyalty Lab's Web-based, Software-as-a-Service (SaaS) technology, Virgin America is able to deliver a robust, seamless experience for guests. Virgin America tapped Loyalty Lab based on its unique ability to implement the dynamic redemption pricing that distinguishes Elevate from other frequent flier programs.
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