Press Releases

Loyalty Lab Launches New Product Loyalty Lab Brandpulse™: a relationship marketing and rewards platform for increasing brand engagement, transactions, and social loyalty

, December 09, 2009 by By

SAN FRANCISCO – December 10, 2009 – Loyalty Lab, the leading provider of on-demand customer loyalty technology, today unveiled their latest product Loyalty Lab Brandpulse: a relationship marketing and rewards platform for increasing brand engagement, transactions, and social loyalty. Uniquely created for consumer brand marketers, Loyalty Lab Brandpulse captures and analyzes consumer activities from multiple channels including social media, mobile, online, and in-store. By connecting and understanding consumer transactions and interactions, Loyalty Lab Brandpulse can actively reward brand advocacy to strengthen customer relationships over time.

The features and capabilities of Loyalty Lab Brandpulse are built based on the recognition that social networks, peer-to-peer communications, user-generated content, and mobile marketing are vital components of a brand's strategy to establish one-to-one customer relationships. Key features of Loyalty Lab Brandpulse include:

• Social loyalty integration – identifying and tracking of social media activities for awards accrual, customer segmentation, and personalized promotional offers
• Mobile content delivery – inbound and outbound SMS and MMS messaging for opt-in offers and content delivery with usage analytics
• Promotion tracking – unique one-time use codes can link a channel promotion, product SKU,

  or activity to an individual consumer through redemption tracking and closed loop analytics

• Segmentation and targeting – database management solution creates consumer profiles for targeting key groups based on transactions, affinities, and channels of choice
• Rewards engine – rules-based benefits and rewards can be customized to a brand's unique requirements
• Cross-channel analysis – robust analytics tools drive insights for rapid optimization and program improvements

Loyalty Lab Brandpulse is an extension of Loyalty Lab's proven CRM and loyalty platform that powers some of the nation's most compelling programs for Nine West, Virgin America, Kmart, 1-800-FLOWERS.COM, and others. Loyalty Lab Brandpulse equips brand marketers with new tools to evaluate and promote existing products, select high-potential consumer segments to cross-sell new products, and test retention strategies to grow market share.

"In today's brand environment there is a pressing desire to reduce competitive brand switching, but there is a more demanding need for brands to interact directly with their consumers to drive purchase and encourage enduring customer relationships. We are enthusiastic about bringing Loyalty Lab Brandpulse to market and the practical benefits that it will deliver to our existing and future clients and their consumers,"

said Matt Howland,

CEO of Loyalty Lab, Inc.

For further information on Loyalty Lab Brandpulse please go to www.LoyaltyLab.com/Brandpulse

About Loyalty Lab, Inc.

Founded in 2003 and based in San Francisco, Loyalty Lab, Inc. is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS.COM, New York & Company, Spiegel Brands, Virgin America, Kmart, and NVIDIA. Visit: www.LoyaltyLab.com.

Contact:

Jason Hornik

Loyalty Lab, Inc.

jason.hornik@loyaltylab.com