rediscover your customer

Empowering marketers to deliver
value, convenience, and status to consumers.


who we are

TIBCO Loyalty Lab® is a leading provider of loyalty platform technology and services to marketers worldwide. Each year we process over 1 billion interactions for 260 million customers of some of the world's largest brands.

what we do

Whether it's real-time offer delivery, end-to-end loyalty programs or campaign management - our unified marketing platform drives value from a company's most important asset – the customer relationship. Virgin America, U.S. Cellular and Nine West are just some of the brands that use any channel — transactional, social, or mobile — to build a deeper understanding and connection with their customers.

how we do it

Our customer engagement management experts apply the experience gained from over 100 loyalty strategy engagements. Through proprietary data, metrics and analytics, we help anticipate action, predict needs, and take advantage of every opportunity to strengthen a relationship with every customer. Our data integration, creative and program management service teams will work with you every step of the way to deliver value in as little as 3 months.

wherever you need it

So whether your focus is to increase customer insight, revenue or brand advocacy, we’ve got the solution for you. Our approach to increasing loyalty is to convert customers into fans, keeping them happy at every stage of the relationship, giving them what they haven’t even thought to ask for.