The holiday season is upon us. It’s the time of year to give thanks and celebrate with those we hold dear.
So how does this translate to loyalty marketing?
For loyalty marketers, the customer is the person we hold dear. We know that establishing a trusting, mutually beneficial relationship with our customers is the key to year-round success—and it’s a year-round effort. But there is also a special loyalty marketing holiday that can happen at any time…the investment.
This is that moment when a business realizes that, to achieve long-term goals, their current loyalty marketing initiatives need to be expanded and improved. It sounds great on the surface, and most all of your colleagues will agree on its importance, but it’s easier said than done. It takes a cohesive effort among a team of stakeholders. But luckily, we’re here to help.
Join us as we celebrate the almighty customer. Unfortunately, there are no songs or elaborate decorations. We tried, but “build consensus on improvement” doesn’t align with “five goooooooolden riiiiiiiiiiiinnnnngs.”
The eight days of loyalty marketing nirvana will address each critical step in championing your loyalty investment. And here is a preview of what we will cover in our celebration of the almighty loyal customer.
Day 1: Organize and commit stakeholders
Who needs to sit down over a cup of eggnog and agree on a plan?
Day 2: Identify value drivers
The ways to make your loyalty investment seem like a Black Friday special.
Day 3: Ideate and validate
Get the creative juices flowing.
Day 4: Baseline existing performance
How good are your customer tidings now?
Day 5: Build consensus on improvement
Let’s agree on how we can build a stellar, year-round celebration that keeps getting better.
Day 6: Assess total cost of program
We don’t want you to break the budget.
Day 7: Calculate hard ROI
Be sure what you are about to embark on is an investment.
Day 8: Understand sensitivity and risk
What can spoil your celebration, and how can you ensure it doesn’t happen?
Subscribe to the blog feed and join us as we celebrate the 8 days of loyalty marketing nirvana. See you next time as we discuss organizing and committing stakeholders.
To learn more, download the whitepaper, 8 Essential Steps: Championing Your Investment in Loyalty Marketing.