Customer Loyalty Becomes More Mobile, Real Time, and Personal
July 30, 2013
By Jeanne Roué Taylor
The science and art of customer loyalty are changing rapidly, and that’s not much of a surprise to most. As customers, we show our retail loyalty when bookmark our favorite brands and use our favorite retailers’ apps on our smartphones. We create our systems to filter out the noise and include just the valuable conversations.
This is exactly why TIBCO Loyalty Lab is on a non-stop journey to make customer loyalty interactions more flexible, seamless, and intelligent.
Customer Loyalty - Getting Even Stronger
Loyalty Lab Reward release 13.2 further enables real time marketing, sense-and-respond marketing, and adds mobile loyalty channels and clientelling to make it even easier for customers to sign up and have great customer loyalty-based engagement. It has never been more about the customer than it is today, and we can expect that trend to continue as technology puts the buyer in the driver’s seat.
Real-Time Marketing Event Processing
While many talk about real time marketing, there are few in the marketplace that have the ability to manage transactions alongside streaming data in-memory, rather than in databases that can’t scale at the speed of customer change. This speed enables the following to happen at the fastest speeds available:
- Qualification and awarding of offers
- Earning and redemption of points
- Evaluation of customer-targeting profiles
Mobile Loyalty Channels
The addition of the Loyalty Lab Mobile Microsite gives program members access to their information where and when they choose, increasing customer activity, opportunities for engagement, and the perception of your program and brand.
This browser-based experience allows customer service representatives to add a very personal touch to their in-store interactions with customers. It gives the ability to quickly and easily enroll new members, look up existing ones, check point balances, and update basic account information across an array of devices.
Closing the loop between the in-store experience and customer loyalty initiatives is the difference between good and excellent customer loyalty management. Loyalty Lab Reward 13.2 is designed for a marketplace undergoing significant change and increases capabilities that every brand needs to have. Learn more about Loyalty Lab Reward and check out the press release.
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