Aloha to Loyalty
by Joshua Tretakoff | VP, Client Services
I normally don’t comment on specific clients, but I’m looking forward to the launch of our newest one, Hawaii Superferry. They’ve really taken the best aspects of frequent flyer programs, and applied it to one of the most anticipated new travel services.
HSF operates a jet powered 350 ft. ferry between the Hawaiian Islands. It carries cars and trucks, and offers transit times that only planes can match, but with the conveniences of luxury ship travel.
When they focused on their program, they looked at what their customer appreciated: early boarding, special access to an exclusive lounge, and special treatment for the kids. They looked at the advantages they had in their kind of inter-island service over planes, and made those even better for elite customers. In short, they looked at their business, their market, and their customers, and designed a program that meets all of their needs.
Should be a fun ride!
