GE MyEarthRewards is a great affinity card
by Mark Goldstein | CEO
GE Money announced http://www.myearthrewards.com/.
Hats off to them, it’s a great pure-play idea (although personally I don’t think it has much of a shot to survive as Americans are simply too selfish to direct their discounts to charity when the alternative is getting a deal themselves). The signup and UI is wonderful as is the value prop. But, they only offer 1% to the environment or half of 1% if you want to take 50% of the rewards yourself. This strikes me as a bit selfish as 1% is the give-back loyalty program floor. Why can’t GE do better and figure out how to match customer savings to kickstart the program. Once I see that, I’m going to use this card…..
