Offermatica becomes Omniture
by Mark H Goldstein – CEO
Quick note on Offermaticas’s $65M acquisition by Omniture. Simply put, couldn’t happen to a better 2 guys; James and Matt Roche have been working on this company for a decade. First called Fort Point Partners, they built my webstore at Bluelight and they survived the dot.bomb (barely) and reinvented themselves as an A/B testing specialist. With 100 clients and a scaled business, its a perfect Omniture fit. Omniture contines to run away with web-side analytics for ecommerce-realted firms and this buy cements the distance between them and also-rans Coremetrics, Web Side Story and others. Note–We’ve shared offce space and furniture with Offermatica and right now I sit at a desk with a tag that says ‘Property of Fort Point Partners’.
