Opening to Good Reviews
by Joshua Tretakoff | VP, Client Services
Interesting article in today’s Promo Magazine e-newsletter. Traditional loyalty programs reward you for purchases or ongoing spend, but increasingly, we’re seeing clients who understand there is so much more value to be derived from a loyal customer. Take SpiffyBaby, for instance: their program not only offers credit for dollars spent, but also for reviews of the products purchased. Simple, straightforward, and valuable.
Loyalty Lab has partnerships with leading review providers for our clients, such as BazaarVoice, for just this reason. As reviews establish credibility and encourages customers to buy, integrating reviews and feedback into your loyalty program is a no-brainer. After all, your most loyal customers will be the most trusted reviewers, right?
