The Social Graft-Will Facebook Figure Out Facebook 2.0?
by Mark H. Goldstein | CEO
Wow, lots of opinions circling about on this topic. I thought this post was a great ‘luddite-esque’ view of things, but one which I can a hard time refuting. Something tells me that the winners in Facebook advertising are going to be the smaller firms that dig in and solve the hard problems. Facebook is not a marketing firm and their DNA is not direct marketing, advertising or targeting. Their culture is that of a next-gen web portal rich in compelling features. My bet is Facebook fails at their own advertising plan, and instead uses that wacko $15 billion valuation to buy smart marketing companies that will figure it out for them—the way Yahoo bought Overture back in the day.
