Truly in ‘TheZone’ for the Whales
by Mark H. Goldstein | CEO
BestBuy has tuned their RewardZone loyalty program quite nicely over the past 2 years. They have so well segmented their house file that they are able to tune promotions for past Christmas spenders, luring them back back with free mice and other tchotchkes and double points. Super smart! Think what Target and Walmart still do. They blow out DVD players for $49 to the masses and attract many coupon clippers, not the big shopping whales who are far more likely to make or break the retailers’ big Holiday buying season. The big ‘ah-ha!’ here is one size does not fit all; different programs and different incentives for different folks.
