Excellent Win-back Strategy!
By Mark H. Goldstein | CEO
The Wall Street Journal carried a story that every consumer brand marketer should love. Even states are getting into the game of retention marketing by enticing former residents to come back to the ‘hood. Retailers with win-back strategies have always known it’s lots easier and cheaper getting a customer to re-buy than buy anew. Of course there’s a difference in what they’re marketing. I’m a loyal customer, but I’ll never move back to
