I’ll take a dinner with Gisele Bundchen for 500,000 points, please!
By Mark H. Goldstein | CEO
For those who still can’t find a new plasma screen or the time to take a trip to Tahiti, have travel loyalty programs got something for you! Seems it’s getting to harder to please all of those top-tier customers at Starwood and the company has had to get creative in conjuring up the dream rewards. In the case of one couple, it was a meeting with John Travolta. The downside to all of this success is that loyalty programs have had to tighten up reward redemptions, making the good stuff harder to get. But then again, a dinner with Gisele just might be worth a few extra points!
