TRANSaction, not Action
by Joshua Tretakoff | VP, Client Services
We get a lot of folks who are asking about the ability to use Loyalty Lab’s amazing targeting and dynamic content to populate transactional emails. You know, those emails you get from a system when you’ve placed your order, with the order details? The theory goes that, since these are about specific orders, they will be much more influential than traditional email marketing. Good theory, but DIRECT Magazine sounds a cautionary alert for those who might take it too far.
April 23rd, 2009 at 8:45 am
enjoyed reading your articles excellent stuff keep up the good work