Rewards Should Be Fun!
By Joshua Tretakoff | VP, Account Management
How often do you see rewards programs with a reward that is actually fun? Think of it: many programs are “aspirational,” as you earn towards a goal. But what makes programs really stand out are the fun extras: contests, giveaways, sweepstakes; all introduce a level of engagement that really elevate above the fold.
For instance, take these three examples:
- AirTran Airways dressed up gate agents as Danica Patrick, the Indy Car race driver, to promote a sweepstakes, exclusively for members of their frequent flier program, to watch a live race from Ms. Patrick’s own pit crew.
- JetBlue celebrates their eighth year flying with a giveaway of 800 free roundtrips, exclusively for TrueBlue members. The name of this promo? “All You Can 8.” Groan.
- Red Lion Hotels is offering a Leap Year promotion for loyalty program members: make reservations for Feb. 29, and get 2900 bonus points, a 29% discount on the room, drawings for prizes every 29 minutes…and a free pair of slippers.
Where does it say these programs all have to be boring? Mark, our CEO, has long been an advocate for the wild promotions, and he’s got a good point. Your program is only as good as how much value your participants place on it. With Loyalty Lab’s new Ready, Aim, Engage approach, these types of engagements are the ones your customers are sure to remember, not how many points they earned last week. The key is a combination of good value proposition, excellent communication, and excitement.
Now, please excuse me, I’m off to try to meet Danica.
