Brilliant — Whopper Bar!
by Mark H. Goldstein | CEO
Russ Klein, CMO at Burger King, gets kudos from me on their ‘Whopper Bar’ concept, as featured in today’s Wall Street Journal.
He took the best of Starbuck’s and Fat Tuesday’s and mapped it to his business.
This should be every consumer brand’s retail model. Take your killer product and allow your customers to dress it up the way they want, when they want to, all in a unique, on-brand, to-go environment. Cut the unnecessary products and services out—drop the concept in a high-traffic location and focus on your strengths and be as upscale and aspirational as you possibly can be!!! Burger King, between putting their ‘King’ in bed with fashion models on TV and rolling out a burger bar….they are going to win me back from increasingly staid In-N-Out Burgers after all!
