Stay On Target
by Joshua Tretakoff | VP, Account Management
Always nice to get public validation on basic functions: nice article in Internet Retailer about the success of targeted email from Bath & Body Works.. Targeted Email is often undervalued, since email is so cheap to blast out. However, targeted emails produce dramatically higher results, and usually can be the difference between someone reading your email, or hitting the old delete button.
Loyalty’s not always about points; its about relevance and connection. How you speak to your loyal customer can be as important as how you reward them.
