Take A Page From Frequent Flyer Programs
by Joshua Tretakoff | VP, Account Management
We often get clients who want to spice up their program a bit, or perhaps are looking for some “best practices” in the world of loyalty marketing. Anecdotally, one of the most common areas our clients reference are frequent flyer programs; after all, they are one of the most familiar and explicit programs out there today. Well, good news: the presentations from this year’s Frequent Flyer Program Conference are all online, and available for download for you to review. Some good ones, including ones on the financial considerations of a loyalty program and importance of the variety of rewards offered.
Of course, you didn’t get the air miles for flying back and forth to the conference’s location in Istanbul, but at least we can all enjoy the information! 
