Have a Coke and a Smile
by Joshua Tretakoff | VP, Account Management
Good tips on an effective CPG e-mail based loyalty program from the Marketing Sherpa today. Focusing on Coca-Cola’s My Coke Rewards program, there’s some useful blocking and tackling info for anyone setting up a similar program.
SUMMARY: Loyalty programs are only effective if your customers actually use them. Your brand gets stronger the more often they interact with you.
See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalized and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Note: article is only available for free until 5/21/08, so click on over today!
