Nau was the Wrong Time
by Mark H. Goldstein | CEO
Nau (www.nau.com), my favorite new retail brand has gone belly up. 
I was friendly with management-so it’s a gray day. I loved their passion for eco-affairs and their merchandise…style and fit-wise and their out-there merchandising ideas. But, they were too way out-there. Their desire to change the world, change how products were sold, change how products got fulfilled to the customer AND change the athletic-wear paradigm–from pure performance to a combination of luxury and performance—IT WAS WAY TOO MUCH! Lesson learned, change comes a bit more organically and changing the world takes lots of capital, lots of time and lots of luck.
