Creativity: Now, More Than Ever
by Joshua Tretakoff | VP, Account Management
Good point raised in today’s Orlando Sentinel article about loyalty programs, and how some shoppers are missing out on their rewards because they don’t keep track of their earning and burning opportunities. One of the salient points: “But the majority of users are in the middle, accumulating points and not tracking them closely. That can lead to the unintended loss of points when they expire.”
This argument directly leads to ensuring that you have the most relevant creative program design that speaks to your customers. Just Another Points Program will not do; you need to have a good “hook,” and excellent, relevant benefits. Otherwise, fatigue sets in and the program loses its relevancy.
Hey, American Express’ Membership Rewards program has been around for years, and is still highly used, so no reason yours can’t be, too.
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