Friggin’ Brilliant Loyalty Promo!
by Mark H. Goldstein | CEO
LiveNation gets to dump unsold concert tickets on out of town guests, Hiltons gets to rev its marketing and associate with good time rock n roll.
Rock N’ Roll This Summer on Hilton HHonors(R): HHonors Teams up with LiveNation.com to Give Members Complimentary Concert Passes to Live Nation Amphitheatres across the Country
Hilton HHonors Members Earn a Complimentary Ticket to a Live
Nation Amphitheatre Event with Every Summer StayBEVERLY HILLS, Calif.–(BUSINESS WIRE)–June 19, 2008–
Hilton HHonors, one of the world’s premiere hotel loyalty programs, has announced a new promotion with Live Nation, the world’s largest live music company. The promotion allows HHonors members to earn a complimentary, general admission lawn ticket to a Live Nation amphitheatre concert, when they stay at a Hilton Family hotel between June 16 and August 31, 2008. All members have to do is register via the dedicated enrollment page HiltonHHonors.com/RockandRollSummer.Registered HHonors members who stay at a Hilton Family hotel between June 16 and August 31 will automatically receive an e-mail with a redemption code good for a complimentary general admission ticket to any concert at a participating Live Nation amphitheatre (subject to availability). To get a complimentary ticket, HHonors members simply enter their code at LiveNation.com/Hilton and choose a concert. Members will also be able to purchase additional general admission lawn tickets at the time of redemption. There are no limits on the amount of complimentary tickets that can be earned or number of shows members can see.
Live Nation offers performances by some of the world’s greatest artists at amphitheatres throughout the continental United States. With many of its participating amphitheatres close to major cities like Atlanta, Chicago, Denver, Los Angeles, Philadelphia and Seattle, they are also just a short distance to Hilton Family hotels, allowing members to stay near the venue while earning their next complimentary ticket.
“Hilton HHonors is always looking for ways to enhance our members’ travel experiences, and this summer we would like HHonors members to be our guest at some of the season’s most exciting events,” said Adam Burke, Senior Vice President, Customer Loyalty, Hilton Hotels Corporation. “We’re especially proud of this promotion with Live Nation because it gives our members a chance to earn complimentary concert tickets in addition to points and miles with each stay.”
“Collaborating with Hilton HHonors is just another way that Live Nation can connect music fans to their favorite artists this summer,” said Maureen Ford, President of Sales, North American Music at Live Nation. “With a variety of Hilton Family hotel locations near Live Nation amphitheatres, it’s a wonderful way to reward Hilton HHonors members with an exciting live music experience.”
