Inactive email offer
By Mickey Neuberger | Senior Director, Loyalty Strategy
Re-engagement and inactivity campaigns are a huge part of any customer loyalty or retention management solution. Companies usually target customers who have been inactive for 90-180 days with a “we miss” you message and aggressive limited-time offer. I thought the email below from eBags (after 6-months of inactivity) was particularly good. It uses the touch-point to not only drive me back with a 20% offer but also as an opportunity to identify any problems with product/service.
