Does the Home Page Matter?
by Mark H. Goldstein | CEO
Dave Friedman at Razorfish speaks succinctly when he says ‘the home page really doesn’t matter’. This may be really important for Marketers to understand and track over the short term. With the rise of cross-linking, social media and brand name recognition, authorities or friends you trust now recommend (or syndicate or digg) you interesting information. Home pages are but a billboard to anyone who doesn’t know you, or if they are finding you in an offline environment.
