Dress Up Those Dowdy Emails!
by Joshua Tretakoff | VP, Account Management
There are certain things that amaze me are still prevalent in this e-commerce/multi-channel Web 2.0 world. The frustration of some e-commerce checkouts. The occasional lack of integration between a retailer’s web, direct and retail channels. But nothing amazes me more than the lack of good, relevant information in my order confirmation emails. This is prime real estate, folks! The customer just told you they like you, they like your products, and more! Upsell! Cross Sell! Introduce new brands or channels! Use less exclamation points! 
Luckily, calmer minds than mine at DM News are laying out good roadmaps on how to really leverage your transactional emails. Some of the points I found myself simultaneously nodding in agreement and shaking my head in amazement: use HTML instead of text, for instance. As we say here: Ready, Aim…Engage.
April 16th, 2009 at 11:20 pm
Thanks Webtrends!
The Webtrends Engage 2009 Conference is over but it’s clear that there is a ton of work for online marketers to do to stop under-utilizing their analytics package and master leveraging the data to effectively communicate with their prospects and…