First Class…Dining?
by Joshua Tretakoff | VP, Account Management
Those little red carpets at the jet bridge have become the new symbol of elite flyers: if you are a loyal traveler, and have accumulated miles, it’s not about the free flights as much as its about making the flying experience as easy as possible with those little perks. Let’s face it: the travel industry has this approach down. Now imagine you could offer the same with your dining experience!
TGI Fridays is doing just that with it’s Give Me More Stripes program. Join, and get a one time pass to skip to the front of the line. Get a free dessert or appetizer with your meal. And earn those points for dining more frequently. While I don’t particularly care for the physical card that they require, they offset it with the ability to personalize the card around your favorite adult beverage.
What’s really great about this program is that it distinguishes from your standard points program: it’s about eliminating the hassles of going out to eat, rather than just earning and burning. I’d love to see other industries adopt similar approaches: retailers could offer dedicated checkout lines at key holidays and complimentary gift wrap; service providers could offer expedited appointments and guaranteed completion times; fitness providers could offer reserved times for uses of particular facilities or equipment.
It’s not about the points; it’s about the perks.
