Harnessing Social Media for Loyalty
by Joshua Tretakoff | VP, Account Management
Today’s Multichannel Merchant has a good article on a case study as to how marketers can use the various Web 2.0 and social media elements that are getting such press to tangibly build loyalty around specific products. In this case, they focus on the launch of last year’s Xmas hit, the Pleo toy dinosaur. By using a combination of online forums, Flickr, YouTube, Twitter, and other tools, they created a constant buzz in advance of the product launch that has continued well after, and translated into multiple referral and upsell opportunities.
Retail marketers are often jokingly referred to as “dinosaurs,” but it looks like we can all learn to leverage these exciting new tools to avoid extinction.
