Welcome Amazon!
by Mark H. Goldstein | CEO
We’ve always been loyalty snobs but yesterday’s news on Amazon entering the market Amazon To Focus On Customer Loyalty Points is truly great news. Amazon is opening up their backend and allowing third parties to create ‘reward centers’ based on 3rd party products. This makes it that much easier to offer aspiration rewards. Less need now to secure dedicated third party fulfillment relationships with traditional older-school firms like Maritz Marketing.
Note –Amazon is only entering the fulfillment side of the business. But it’s another great leap for cloud computing. As more and more functionality is available via web services, the better and easier it will be to build powerful loyalty programs!
