Best Buy Presses Wrong Button! Whoops and there goes the good will.
From the inbox: Today, you may have inadvertently and inaccurately received the below message during an initial email testing process. We sincerely apologize for any inconvenience or confusion. You continue to maintain your current membership status. If you are eligible for the Reward Zone program Premier Black test that will run in a limited number of select markets, we will notify you by a separate email.
Best Buy emailed all its members promoting them to a ‘Black’ loyalty program tier. But then said ‘Sorry—just kidding’. Imagine 5 million members being told, ‘Sorry, we didn’t really mean to invite you to our new party’. It is critical that brands run test lists and be super careful at the trigger. This is a costly mistake and surprising for a mature program.
