It’s Not Easy Being Green
by Joshua Tretakoff | VP, Account Management
Kermit was right. With every statement I get in the mail, whether it be utilities, credit cards, or frequent flyer programs, there is inevitably an included blurb that I could be much greener if I chose to receive my statements online instead. Hey, I’m all about the eco-friendliness, but playing to my guilt to help cut your bottom line costs of mailing is not exactly going to be the best way to get me to save you a few $, or engender my loyalty.
Looks like HSBC has gotten that message, so instead of just hitting their customers with the guilt stick, they are offering a loyalty carrot, with a sweepstakes: cardmembers earn one sweepstakes entry when registering for Online Account Access and an additional two entries when electing to receive paperless statements. It even works for existing guilt-ridden folks who have already registered for online access.
While sweepstakes are not always the most effective method to drive loyal customer behavior, they sure are ideal for something like this. Now we’re hopping.
