Tired: Acquisition. Wired: Retention
by Joshua Tretakoff | VP, Account Management
Wired Magazine has a little section they call Wired/Tired/Expired. In essence, they map the migration of concepts within certain industries with one word blurbs to show what hot, and what’s not. The above headline is what I expect to see shortly in their issue on customer marketing efforts, based on this article on a recent study from predictive analytics software firm SPSS.
How far has the needle swung from acquisition to retention? According to the study, a full 32% decline in polled companies listing acquisition as their top initiative. Replacing it is retention, with 40% of respondents listing it as #1. With the waves of economic voodoo washing out every day, this looks to be a pretty hot space in the next year.
