Defend Your Customers
by Michael Greenberg | President
Many moons ago I wrote an article titled “Build a Fence Around Your Customers” on Chief Marketer. The idea is even more current now given the economic environment.
As a relationship marketer, you cannot forget – even for a day – that your competitors are gunning to take your customers away from you. When discretionary spending starts to move sideways, customers are even more susceptible to the siren song of lower prices and promotions. So now is absolutely the time to stay focused on identifying potential defectors, identifying and servicing top customers, and creating compelling reasons for customers to consolidate wallet share with you.
