Williams-Sonoma…we all knew it
By Mark H. Goldstein | CEO
OK. Now can you think of a set of brands more likely to get crushed in today’s economy that Williams-Sonoma? There sell aspirational merchandising via traditional direct marketing methods and sit on lots of expensive stores. Their product is increasingly copied elsewhere and their marketing is so traditional and so mail heavy—-we’ve been waiting for this shoe to drop for a year now. In San Francisco, first it was Gap being woken out of bed—now its Williams-Sonoma’s turn.….expect fewer brands and a company at best 50% the size within a year. The resumes have been flowing out for months now….
