Attention Brands: Its Time To Work It a Bit Harder
By Mark H. Goldstein | CEO
WSJ reports brands loyalty is down as private label and price trumpeting it. While its sort of obvious, it really means brands need to work harder and smarter to give their more profitable customers continued reasons to engage and support the brand. It means reinforcing the brand message, rewarding most profitable customers with thanks and recognition and continued work to improve brand perception and value amidst the economy’s fury…
