Happy Birthday Means A Lot
by Joshua Tretakoff | VP, Account Management
Our clients often ask for some tips on what simple tactics they can use to emphasize the value of their loyalty programs. One of the simplest? Wish your best customers a happy birthday. Here’s some examples:
Polo Factory Stores: they make a point of capturing this information at the point of sale. The integrated e-mail program is excellent, and this reinforces it. After all, who deletes an e-mail that offers you a birthday gifts? Note how the communication is reflective of their brand, but also reinforces a sense of personalization. The time that it’s triggered is interesting: it comes on the first day of the month your birthday falls in. If they were even smarter, they could time it on the day or week of your birthday.
Friday’s: Clever use of the birthday cake idea. Their Give Me More Stripes program is nicely woven in, as is the clear benefit and fun nature of their program; plays well to their brand.
It may be a tough time to tell someone they need to buy more with you, but everyone has a birthday, and everyone loves getting birthday presents. Make sure you are on their birthday list!
