OpenTable’s Appetite Stimulous Plan
by David Rosen | Senior Vice President
Another great idea from Open Table. A lot of you are like me, either hopelessly addicted to web-centric business models or too lazy to pick up the phone and make a phone call. Eeek. Human contact.
OpenTable which has gobbled up nearly every relevant restaurant’s reservation book and put it on line, is currently promoting an offer for $35 fixed price dinners if booked online through their service. To sweeten the offering even more, they are doubling the rewards points for these reservations as well. (personally, I use OpenTable regularly due to it’s incredible efficiency and my high satisfaction, the rewards element doesn’t even factor into my behavior — but you didn’t hear that from me!)
Visa has been doing similar programs for years in major markets. Effectively, restaurants band together to create an event during a traditionally slow week — in this case the week prior to Thanksgiving. Goals: fill empty seats, induce trial, and quite frankly get people spending some money.
Now go out and enjoy yourselves and stop fretting about your 401ks.
