Let’s see…milk, eggs…mortgages…
by Joshua Tretakoff | Founder; VP, Account Management
An interesting twist on the traditional supermarket loyalty news today. Kroger, one of the largest supermarket chains in the US, and one of the most innovative on understanding its customers and what makes them loyal, has rolled out a suite of value-add services to their loyalty customers.
Kroger has always led the way in understanding complimentary services to their customers; they offer a co-branded credit card, for instance. This is even more interesting: in these challenging economic times, consumers tend to go with steady brands they trust. Seeing what some of the headlines are these days, it’s pretty easy to see why a consumer might consider Kroger, their trusted neighborhood grocer, for things like insurance and financial products.
Now, if only I earned free milk for new car insurance… 
