The North Pole needs a loyalty program
by Joshua Tretakoff | Founder; VP, Account Management
Santa, it’s time to get with the 21st century. See, word comes today that 130 million good little American boys and girls relied on a loyalty program this holiday season to guide their purchase decisions. The highlights of this study, conducted by Ipsos Public Affairs/SoundBite Communications, and reported by Promo:
* 62% percent of respondents (almost 130 million Americans) planned to shop with particular retailers to take advantage of their loyalty programs, such as frequent shopper rewards, coupons or discounts.
* 23% planned to do all or most of their holiday shopping where they can take advantage of these programs.
* Loyalty programs are particularly powerful with parents with children under 18 and adults under 55.
The evidence is overwhelming: Holiday 2008 will go down as the best reason yet to have a strong, engaging, and cost-effective loyalty program in place. Otherwise, pack it in, and head to the elf breakroom.
Happy holidays, all!
