Coupons get 15x Performance Lift in Loyalty Program
by Joshua Tretakoff | Founder; VP, Account Management
In the world of loyalty marketing, there are usually two business segments that lead the way in trying new things and seeing fascinating results: Travel and Grocery. The latter reports today on the effect of a loyalty program on coupon redemption:
“Although the recession has revived penny-pinching, Americans are still redeeming only 1 percent to 3 percent of paper coupons. In contrast, the nation’s largest traditional grocery chain says as many as half the coupons it sends regular [targeted] customers do get used.”
Excellent use of targeted loyalty marketing to achieve a redemption rate that seems astronomical.
