Restaurants like coupons, LOVE loyalty
by Joshua Tretakoff | EVP, Services
The Dallas Morning News reports on the trend of sit-down restauarants to try to keep their longtime customers coming in by embracing coupon programs. However, buried in the article was this tidbit:
“Dallas-based TGI Friday’s occasionally uses coupons to bolster sales at a particular restaurant. The company’s main focus, however, is on offering discounts to members of its “Give Me More Stripes” customer loyalty program, a spokeswoman said. Members recently were e-mailed $5 off coupons for certain entrées.”
Nice to see that the nationals are realizing that the ROI for loyalty is far higher than coupons. I’m off to eat my green bean fries…
