How to get word of mouth? Just add loyalty.
by Joshua Tretakoff | EVP, Services
Brandweek reports a study that talks about one of the ancillary effects of having a loyalty program: word of mouth recommendations to others. According to the over 7,000 people interviewed for the study, people in the loyalty program were 70 percent more likely to actively recommend a product, service or brand than the general population.
In an economy where maximizing every dollar is key, being able to retain your best customers AND attract new ones through the same mechanism is increasingly becoming a no-brainer.
