Thinking Outside The (Big) Box
by Joshua Tretakoff | EVP, Services
A lot of clients we’ve worked with focus on rewarding customer shopping behavior. Some are starting to go outside that, broadening the appeal of their programs to award customers for reviews and social networking. H-E-B, a San Antonio-based market chain, decided to increase the appeal of its program by focusing on some issues that are important to its customer: reducing traffic and waste.
Starting tomorrow, Houston residents who sign up with H-E-B for the Commuter Challenge will be able to earn $5 off every $50 in groceries when they earn points by “taking cars off the road.” They’ve teamed up with a third-party company, NuRide, to track the points earnings, and will be encouraging all shoppers to earn jointly towards the goal of “conserving” 15 million miles.
A revision to a loyalty strategy that involves tangible earnings, core customer values, and a joint participation goal? Sounds like a winner to me.
