CPK Driving Your Next Visit
by Mickey Neuberger | VP Loyalty Strategy
One of the best marketing examples I’ve seen for driving that next visit.
After my meal at CPK the server handed everyone in my party a secret envelope thank you card BUT DON’T OPEN IT. On your next visit to CPK, a manager will open it for you and you win the prize inside for being a loyal customer … EVERY CARD IS A WINNER. And some envelopes contain $50k prize. Mine contained a 20% off discount (yeah I opened it).
As if the great Sicilian pizza and BBQ chicken salad weren’t enough.
April 23rd, 2009 at 11:15 pm
It’s a great idea. Finding ways to reward existing customers and incentivize them to come again is not only cost effective, but helps to deepen the relationship and increase loyalty. Now, to get them to bring a friend…