Huggies Surprises & Delights
by Joshua Tretakoff | EVP, Services
Continuing the trend of manufacturers realizing just how important Moms are in determining household purchase decisions, Huggies introduces us to Enjoy The Ride Rewards. Not just a simple points program, it also offers the added benefit of built-in sweepstakes entries to win a year of diapers, on top of the traditional “earn and burn” of most of these programs. The creative is bright and colorful, and looks to be a good program that clients can easily use as a template.
