Connecting Social Media to Customer Loyalty
by Michael Greenberg | COO
If you go back and read The Loyalty Effect there’s a lot of reference to the referral value of customers as one of the 4 incremental sources of value from customer loyalty. Referral value has been very tough to measure in the 13 years since the book was published…until now. Social media provides an excellent view of the influence of a customer, plus new value from content contribution.
Connecting relevant social media to your customer data is increasingly possible and provides many benefits. We’ll be covering this topic from many directions over the coming months. Learn much more from our white paper, available for download here.
