The Aldous Huxley Loyalty Program
by Joshua Tretakoff | EVP, Services
One thing loyalty programs try to do best is identify customers; many times, that can be the sole purpose of them. Why? To ensure that the company can better understand each person as an individual, and reward them for their ongoing patronage. In the quest to get better usage by customers, companies employ technology to make it easier for customers: key fobs, using your phone number, even simply waving your cellphone at a pad…all in the name of better identifying customers.
Now comes a new approach being discussed: what about using a license plate as a loyalty card? Seems crazy, but for large loyalty programs, at destination retailers, it may make financial sense. Imagine not having to carry anything into your favorite store, but still getting credit for your purchases. Convenience, taken to the extreme.
