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Give Your Members Rewards They Will Use

by Mickey Neuberger | VP Loyalty Strategy

I just booked a free night via the Hotels.com Welcome Rewards Program. There were no restrictions, hidden fees, blackout dates etc.  I booked what I wanted because I earned it. Such a welcome relief from the airline rewards that you can never use and the retail $10-off on a $100+ purchase that are worse offers than what is readily available by browsing the internet. Hotels.com has earned my loyalty.

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This entry was posted on Wednesday, July 22nd, 2009 at 8:02 pm and is filed under Loyalty Programs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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